Jeff was recruited right out of Cal Poly to work for Hewlett Packard. They moved him to Fort Collins, CO where he spent the next three years in marketing. Colorado was great for outdoor activities and an active lifestyle, but Ft. Collins could not compare with the glamour of big coastal cities. So Jeff decided to quit his job and move back to California. He had no idea what he was doing.

Wanting a more creative career, Jeff returned to San Francisco and its multimedia gulch to look for a job. He landed an internship with Luminaria. With his marketing background, he was put to work on their first CD-ROM, Wrath of the Gods, produced by the company that was to evolve into SOME Interactive. He did such nice work, they offered him a real job.

Three years later, Luminaria has become SOME Interactive and SOME has been acquired by SFPG. During that time, Jeff has used his engineering background to become one of the programmers of Connections, a joint venture with the Discovery Channel and the Crystal Skull, which was done with Maxis.

Currently, Jeff and SOME interactive are working on a new CD-ROM for Innerlogic.