Editorial

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TBWA/Chiat-Day came to SFPG to design 2 spots embellishing their current commercial campaign of an opening website screen. The first, "Potholes", incorporates a "Monty Python" style animation of a car driving into a pothole followed by a Pathfinder conveying how the Pathfinder can handle everyday potholes. The second spot, "Brain" features a Maxima with a left and right brain positioned above a Maxima. The message conveys how the Maxima was made to satisfy both sides of the brain... the creative and the rational side.

Celebrating their 20th anniversary, the prestigious Mill Valley Film Festival turned to The Editorial Group at SFPG to complete their film trailer and ads. The trailer humorously touches on some of a film festival's typical ingredients - the Merchant Ivory-esque movie; overwhelmed fans as action heroes; a corny romance; and the too-sensible documentary. Two commercials were also cut from the trailer which were aired on TCI cable and local tv stations; one from the action sequence and the other from the montage.

IBM wanted to create a five minute film, "Network", to explain their new component software which operates across the globe 24 hours a day and to show how cohesively IBM's teams work together even when separated by time and distance. Interviews were shot in four locations (Seattle, China, India and Latvia) and then woven together at SFPG. The video demonstrates how IBM's teams across the world have formed a single, well-managed project that may significantly change the future of how software is developed.

	TBWA/Chiat-Day came to SFPG to design 2 spots embellishing their current commercial campaign of an opening website screen. The first, "Potholes", incorporates a "Monty Python" style animation of a car driving into a pothole followed by a Pathfinder conveying how the Pathfinder can handle everyday potholes. The second spot, "Brain" features a Maxima with a left and right brain positioned above a Maxima. The message conveys how the Maxima was made to satisfy both sides of the brain... the creative and the rational side.
	Celebrating their 20th anniversary, the prestigious Mill Valley Film Festival turned to The Editorial Group at SFPG to complete their film trailer and ads. The trailer humorously touches on some of a film festival's typical ingredients - the Merchant Ivory-esque movie; overwhelmed fans as action heroes; a corny romance; and the too-sensible documentary. Two commercials were also cut from the trailer which were aired on TCI cable and local tv stations; one from the action sequence and the other from the montage.
	IBM wanted to create a five minute film, "Network", to explain their new component software which operates across the globe 24 hours a day and to show how cohesively IBM's teams work together even when separated by time and distance. Interviews were shot in four locations (Seattle, China, India and Latvia) and then woven together at SFPG. The video demonstrates how IBM's teams across the world have formed a single, well-managed project that may significantly change the future of how software is developed.