The ChallengesVanstar, a leading systems integrator, is growing at such a rapid pace that in 1997 alone, they project to hire an additional 2,000 people. As a leader in the high tech industry, the decision was reached to use an interactive CD-ROM as a recruiting device; a novel idea, that to our knowledge has never been done before. In addition, they wanted the design and content to port across to their website. From a creative standpoint, SFPG felt the material had to be visually strong to captivate and maintain interest, and at the same time, convey content to engage its technically sophisticated audience.The ApproachUsing specially shot blue screen video footage of Vanstar President, Jay Amato and CEO Bill Tauscher, along with interviews of 4 Vanstar employees, the CD-ROM program weaves together the story of Vanstar's vision and mission along with human interest stories. Some questions asked are, "What is it like to work for Vanstar?" and "What career opportunities exist?" These and other questions are answered within a fast paced interactive presentation interlaced with compelling graphics and an intuitive user interface. The website retains the look and feel of the CD-ROM while accommodating for the lower bandwidth.The UpsideTaken together, these two communication tools are successfully being used by recruiters to reach prospective employees with the Vanstar interest and qualifications; The CD-ROM provides a unique window on the Vanstar culture, while the website provides a wide viewing audience with updated information relevant to their needs. Because these two venues were conceived and implemented simultaneously, cost savings were achieved that would have otherwise been lost.sfpg credits:Marilyn Warner: ProducerDavid Mackie: Designer, Director Jeff Dewey: Programmer Paul Folger: Digital Video Leroy Clark: Sound Design |
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